I began my journey into the fashion industry in 2006.
Back then i had no idea about the environmental impacts.
It never occurred to me to even think,
“Where did the fabrics come from?”
“How was it made?”
“What chemical process was used?”
I just used whatever that was available in order to create something I wanted.
Personally, I was a bit of a hoarder.
My wardrobe was overflowing with fast fashion and shoes.
Mountains of fabrics and trims I promised to use one day, which never happened.
To be honest, I had no concept of sustainability.
Over the years working in the field, I started to realise how harmful the industry was.
In late 2016, I decided to create a sustainable brand.
Fashion can still be fun but being sustainable became a critical part of my creating process.
As an important aspect of sustainability, I focus on what materials are used.
Hemp and organic cotton are my main go-to fibres in my designs.
With the end life cycle of the clothing in mind,
I make careful decisions during my designing stage and create each piece as durable as possible.
Thanks for stopping by.