“fashion can still be fun but being sustainable became a
critical part of my creating process”
my name is natsuko and i’m a japanese fashion designer based in melbourne.
since i was sixteen i had a dream of running my own fashion label.
i grew up in Brisbane from the age of thirteen and
i began my journey into the fashion industry in 2006.
back then i had no idea about the environmental impacts.
it never occurred to me to even think,
“where did the fabrics come from?”
“how was it made?”
“what chemical process was used?”
i just used whatever that was available in order to create something i wanted.
personally, i was a bit of a hoarder…
my wardrobe was overflowing with fast fashion and shoes.
mountains of fabrics and trims i promised to use one day and make something out of it,
but it never really happened.
to be honest, i had no concept of sustainability.
but over the years working in the field,
i started to realise how harmful the industry was.
after moving to melbourne in 2016, i decided to create a sustainable brand.
i didn’t want to waste things anymore.
fashion can still be fun but being sustainable became a critical part of my creating process.
i want to create a range that gives the opportunity for anyone who wants to
opt in for an eco-option that is also quality driven and
make that step towards a greener future.
i focus on what materials are used as an important aspect of sustainability.
hemp and organic cotton are my main go-to fibres in my designs.