“fashion can still be fun but being sustainable became a

critical part of my creating process”

 

natsuko kondo kodama apparel

hi there,
 
my name is natsuko and i’m a japanese fashion designer based in melbourne.
since i was sixteen i had a dream of running my own fashion label.
 
i grew up in Brisbane from the age of thirteen and
i began my journey into the fashion industry in 2006.
back then i had no idea about the environmental impacts.
it never occurred to me to even think,

 

“where did the fabrics come from?”

“how was it made?”

“what chemical process was used?”

 


i just used whatever that was available in order to create something i wanted.
 
personally, i was a bit of a hoarder…
 
my wardrobe was overflowing with fast fashion and shoes.

kodama apparel natsuko kondo


mountains of fabrics and trims i promised to use one day and make something out of it,
but it never really happened.
 
to be honest, i had no concept of sustainability.


kodama apparel natsuko kondo

but over the years working in the field,
i started to realise how harmful the industry was.
 
after moving to melbourne in 2016, i decided to create a sustainable brand.

australian streetwear brand

i didn’t want to waste things anymore.
fashion can still be fun but being sustainable became a critical part of my creating process.
 
i want to create a range that gives the opportunity for anyone who wants to
opt in for an eco-option that is also quality driven and
make that step towards a greener future.

 

australian streetwear brand

 

i focus on what materials are used as an important aspect of sustainability.
hemp and organic cotton are my main go-to fibres in my designs.

 

 

with the end life cycle of the clothing in mind,
i make careful decisions during my designing stage and
create each piece as durable as possible.
 
inspired by designers like yohji yamamoto;
i’m very much in love with the contemporary style,
structured silhouettes and incredible workmanship you see in haute couture.