Sustainable Streetwear | ‘Urban Nature’ Collection | Why We Made It

Why We Made It


Striving for sustainable fashion, designer and founder of the brand, Natsuko creates unisex and eco conscious streetwear.

Inspired by the slow fashion movement, we strive to change the way we consume fashion by using ethical and efficient resources.


sustainable streetwear


While several aspects of the process remain challenging, our ‘Urban Nature’ capsule range offers handmade essentials.


In an effort keep the production as local as possible, the styles were carefully cut and sewn in Natsuko’s Melbourne studio, using certified (Global Organic Textile Standard) organic cotton that have been milled in Australia.


Coming into warmer season, the ‘Urban Nature’ Unisex T-shirt has landed at a perfect timing.


sustainable streetwear


Made to last as an investment piece, you can feel good in it knowing you can appreciate across multiple of seasons.


The fox or 'kitsune' appears in many Japanese folklore, in a human form, often represented as a guardian.

The eye-catching graphic art, inspired by traditional Japanese art and Melbourne cityscape, is sure to capture attention.


sustainable streetwear


The sustainable streetwear collection also includes overcoat, hoodies, and long sleeve tees to keep you warm on the colder days with Melbourne’s unpredictable weather.


organic cotton hoodies


Drawcord used on the hoodies are 100% hemp, which is one of the most sustainable fibre to grow.

Branded trims like inner neck labels are cotton woven labels made and printed in Australia.

Taking every trim in to account – we are working towards more eco-friendly trims where possible.

Check out our ‘Urban Nature’ capsule range today.