The process of natural indigo dyeing begins with the indigo plant itself. Dye pigments are extracted from the leaves of the indigofera tinctoria plant, a shrub native to India and other parts of Asia. It is then processed and turned into a powder or paste form. This indigo dye is then mixed with a reducing agent, such as fructose or ferrous sulphate

The Origins of Streetwear In the past few decades, streetwear has grown globally. Worn and loved by billions of people today. But where did streetwear come from?   1970’s – Boom of Hip Hop & Rap The origins of streetwear goes back to the 70’s. But before urban clothing or streetwear were born, it was

What’s Zero Waste and Why? Our vision of zero waste fashion is to establish an efficient supply chain that doesn’t produce waste output to the environment. There are always off-cut fabrics and trims that remain after sampling or production. Textile and clothing waste is one of major problems in the fashion industry.   We carefully

In this article, I want to share a little insight to the fashion industry and why they are over-producing. There are many things that contribute to this and ultimately these are the reasons why I decided to pursue a pre-ordering system. Eco-friendly clothing but not so eco-friendly? I started to think, even if your clothes

We love our organic cotton t-shirts. But have you wondered what makes it organic? What’s the difference between organic cotton and regular cotton? Find out more once and for all.   We all love cotton. Who doesn’t? It’s soft on your skin, breathable and comfortable, it’s everyone’s favourite.   But did you know conventional cotton

Sustainable fashion…it has become a hot topic. Fashion and beyond, ‘sustainability’ can be integrated to every aspect of our lives. But what does it really mean though? Many brands are taking the initiative, but many seem to have different definitions of being ‘sustainable’. The word ‘sustainable’ became such a buzz word, it’s often used as

How fashion harms the environment Fashion – the second largest polluting industry as well as second largest consumer of world’s water supply. This post focuses on global warming. Global warming is often talked about on news and media. It’s one of the major issues that’s responsible for global climate change. I often hear this term,

Your Eco Clothing Habits   Start from today Remember, even the smallest things go a long way in life. If we do things together we can make big differences.   Extend life cycle of your clothes According to WRAP UK by extending the life cycle of the clothing by 9 months you will be reducing

Could Hemp be the Next Cotton? Hemp has served the mankind over centuries and is a very eco-friendly crop. When I design, my main focus is to use hemp fabrics as much as possible. Many people ask me, “What’s hemp? You mean like marijuana?” Both hemp and marijuana come from Cannabis sativa, but they are two different varieties and are grown for different